MISSION

Our mission is to inspire personal writing-- a powerful force for clarity of thought and personal change. Through journaling, one can take charge of their life narrative and, with determination, write a new story. 

To inspire personal writing, we strive to make writing products that are...

BEAUTIFUL

We are creative creatures and beauty calls to us from everywhere. In a sunset, or child's eyes, or the gentle sway of the trees. We have been given a great gift -- to both perceive and create beauty in the world. When we make something beautiful, we give back a piece of that gift. There is joy in the making and, we hope, joy in the use of a beautiful product. 

PRACTICAL

Our products get out of the way and let you write. No tedious ties to unwind. No trinkets to fall in your coffee. Just open and write. Every aspect of the product is considered:

• How large should the product be?
• What should it be made of?
• Should the pages be numbered or not?
• What kind of binding does it need?
• Should the notebook be permanent or refillable?
• Should the lines be bold or soft?
• How should it be packaged?
• What would make this a perfect gift?

Writers write. We think you'll enjoy the process more by using a thoughtfully designed journal. 

PERSONAL

We want each cover design to make a personal connection with those who choose that artwork.

A word from Michael, general manager of SohoSpark...

Personal writing journals have been a part of my story for decades. One recorded my personal walk with God while in school. Another captured the characters and plot for a screenplay. And still another recorded the formation of this company and my dreams for how our brand would touch the lives of others.

When we design a new cover, we have a specific person in mind or might poll our audience to see what they want next and go from there. From the growing tree to the serene mountains to the stately dragon, every design is selected with someone like you, a personal writer, in mind. The first product was for a sailor who loves the sea, and you can read about the birth of that product here.

Writing is personal. The thoughts and dreams that flow from your pen belong to you. You may choose to share them or keep them private. Regardless, they are an expression of a unique soul -- a persona unlike any other. Personal writing has proven to have many benefits and we want our products to help you enjoy writing so that you will cherish and maintain the practice. 

Keep writing!