“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” ~ Peter Drucker
One of my all-time favorite small business marketing books:
Purple Cow by Seth Godin
It was really hard to choose which of my favorite books to put first. This one wins for the simple reason that it’s so simple:
“Be remarkable or be invisible.”
Why would you waste your time and a lot of money marketing a ho-hum product or service? If no one is excited by your offering, you’re just wasting your time and hard-earned cash by trying to advertise your way into their wallet.
Do this instead: Spend the time and money making your product or service remarkable. Then the marketing will take care of itself.
This is a fast read but if you miss the point of this book, you’re in for a lot of bumpy road in your marketing efforts.