Every business I have created (I think this is my ninth entrepreneurial seizure) has a few things in common.
Every human being deserves to be heard and understood. To be treated thoughtfully from a perspective of mutual value. I honor every person I meet as a fellow creature deserving the same grace I have received.
God put me here to be useful — to serve others and make things that people value. Far beyond the sale, service undergirds the life of the product and the integrity of my business. It’s something you should expect in abundance every time you touch my company.
I rarely buy the most expensive item and I avoid things that are cheap. I want to spend reasonable money to get something nice, useful, and durable. There are many people like me and these are the people I love to serve.
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